Reynaers shines at Windows, Doors and Facades show
Reynaers Middle East welcomed a large number of visitors at a specialised trade fair to its latest design concept stand, where it showcased its most popular aluminium systems and latest innovations amidst a new outlook which embraces the digital era.
This was Reynaers’ second visit to the Windows, Doors and Facades event. However, its participation in 2017 was bigger than the previous time.
The 2017 event was held from September 25 to 27 at the Dubai World Trade Centre in Dubai, UAE.
Reynaers’ theme for this year’s show was ‘Building in the Digital Era’ to emphasise the major steps taken by the company towards a stimuli-enriched environment, which is the latest trend in almost all aspects of people’s lives.
Commenting on Reynaers Middle East’s participation at the expo, managing director Ali Khalaf, says: “Reynaers unveils a different stand design every three years in keeping with the group’s brand guidelines. The idea is to create a unique touch and enable visitors to view Reynaers’ highly sophisticated portfolio of aluminium systems – ranging from the economical to the luxury series of curtain-walls, sliding systems, doors and windows – in a customised setting. This year, a new stand design was launched in the region to showcase our diverse range of products.”
He continues: “Like major developed markets, the Middle East region is unique in its requirements and we at Reynaers strive to bring to our stakeholders what is expected from an innovative and progressive partner. In an effort to fulfil this commitment, we have exhibited state-of-the-art variants of windows, doors and façade elements.”
This year’s highlight was the CW 50 ML (multi-level curtain wall) with 16 m span width and 4.6 m height. Khalaf says design requirements have been growing over the past decade as regards the aesthetic properties of facades and the CW 50 ML promises to fulfil the architect’s vision of unique designs coupled with enhanced performance features.
Several key decision makers and influencers visited the stand which included fabricators, contractors, consultants, project developers and suppliers.
Masterline 8 – the doors and windows series and the special sliding series like the CF 77 (Folding) and Hi-Finity generated a lot of interest with architects looking for the latest in aluminium systems which help with the integration of exteriors with interiors along with high technical performances.