Reynaers to woo Egypt with systems
Reynaers Aluminium will be showcasing systems that cater specifically for the Egyptian market at WinDoorEx + Glass & Aluminium Middle East 2018, the country’s leading exhibition for the construction and real estate sectors. The major construction materials and equipment event is being held at the Egypt International Exhibitions Center in Cairo, Egypt from February 22-25, 2018.
“We have chosen Windoorex as a platform to update our existing and potential stakeholders about Reynaers latest steps to serve the Egyptian market through improved and viable measures. The market has been rather sluggish given the economic situation in the country, however, we anticipate a lot of activity in the construction sector which we are very keen to tap’, says Ali Khalaf, managing director of Reynaers Middle East (RME), the regional office of the leading Belgian aluminium systems provider.
‘We hope to approach the market with fresh ideas and a fresher team. As part of the new measures to have a three pronged approach to go to market, we are in the midst of establishing a new setup in form of a new office in the capital of the country, a new team comprising of a Sales Manager and a highly qualified team for estimation. Additionally, more efforts will be driven towards business development by way of participation in relevant fairs and networking opportunities”, added Khalaf.
Several samples of Reynaers systems will be displayed at the upcoming event which include the most popular CW 50 curtain-wall series. Although Reynaers’ entire product range is offered to the Egyptian market, its curtain-wall systems such as the CW 50 SC and CW 50 HL series have gained popularity in the region given the unlimited creative freedom that comes with the choice of this series.
Among the sliding systems, the CP 130 series has also gained momentum in the past few years. At WinDoorEx Middle East 2018, Reynaers will be promoting the CP 130 Concept Patio, a highly insulated slide and lift-slide system that meets the highest requirements with regard to insulation, stability and safety. The system links up perfectly with the CS 77 series of window systems which will also be on display.
The CP 130, available with various opening possibilities, is offered with a low threshold that facilitates access into buildings. A special corner solution makes it possible to open up spaces without any fixed corner element, creating a continuity between the indoor and outdoor spaces. “This makes CP 130 ideal for rooms with a view,” he points out. “This robust system allows the construction of large and stable sliding windows and doors with a vent weight up to 300 kg. It also offers an aesthetic slimline middle section. The CP 130 can comply with Class 2 burglar resistance standards, offering a safe and secure solution.”
Several Window and Doors variants will be displayed at Reynaers stand which include the Economic series ES 50, the Slim Line series SL 38, the latest generation of window and door series called Master Line 8, the Concept Patio series CP 68 and the comprehensive CS 77.
MasterLine 8 will be introduced for the first time in the Egyptian market which was launched in 2017 by the Reynaers group marking a key milestone in the 50-year history of the company. “MasterLine 8 stands for maximum comfort and security for the end-user. It offers enormous architectural freedom with numerous design variants and scores high in terms of energy-efficiency. With the development of the new system, special attention was paid to the manufacturing and installation of the windows. Therefore, we can find the innovative character of MasterLine 8 in an optimised production process, an efficient assembly of the components and a simplified installation of the finished elements,” says Khalaf.
Reynaers Middle East-Egypt, the Egyptian branch office of RME, was established in 2012 and has proved to be among the resilient business units in RME’s portfolio, according to Khalaf.
Some of the earlier projects undertaken by the company include the Cairo International Conference Hall 5, Le Meridien Pyramids Hotel extension and the Child Museum, Cairo.
The more recent projects that employ Reynaers systems include the Etisalat headquarters, ABC Bank building, Cleopatra Mall, Sief office building, Mall of Egypt, and Petro Gas office building, among others.
Khalaf says the Egyptian market also offers potential in the residential sector. Several notable villa projects undertaken by Reynaers include the Amer House, Shadi Hani, Ahmed El Wassif, Mohammed Farouq and Mohammed Masnour villas.
Reynaers is a leading Belgium-based specialist in the development and marketing of innovative and sustainable aluminium solutions for windows, doors, curtain-walling, sliding systems, sun-screening and conservatories. In addition to an extensive range of standard solutions, the company also develops solutions that are tailored to individual projects. Research, product development and testing are conducted at the Reynaers Institute, which is believed to be the sector’s largest private innovation and testing centre, located in Duffel (Belgium).
The company is the market leader in Belgium and has established a strong market position in the 40 countries where it has its own offices. In addition, the company, which has around 1,700 employees throughout the world, exports to more than 70 countries on five continents.
Reynaers Middle East’s headquarters was established in Bahrain in 2004 to provide hi-tech aluminium architectural solutions for the growing construction needs of the region.