Reynaers impresses at BAU


Dozens of Reynaers Aluminium’s key stakeholders from across the Middle East and North Africa (Mena) region were flown to Munich, Germany, to experience first-hand the company’s latest innovative tangible and digital offerings at a leading trade fair.

A select group of 30 fabricators, architects and contractors from Bahrain, the UAE, Oman, Egypt, Jordan, Lebanon and Iraq along with a six-member team from Reynaers Middle East, the Bahrain-headquartered regional office of the Belgian firm, attended the BAU 2019 exhibition, being organised from January 14-19.

“The idea of attending this mega international event along with our key stakeholders is to harness strong bilateral relations and to ensure they are abreast with the latest technological advancements offered by Reynaers,” explains Ali Khalaf, managing director of Reynaers Middle East.

The event, he says, will also serve as a vital information channel for new entrants, for example, customers and stakeholders from the Iraqi market.

Reynaers Middle East recently started operations in Iraq and has already supplied its first order there.

“Our current experience in the Iraqi market has been one of immense interest from customers and potential stakeholders, who understand the significance and long-term benefits of choosing quality aluminium solutions for their projects. And Bau 2019 is the ideal platform to exhibit the company’s strengths and system performances,” says Khalaf.

He says the ‘Together for Better’ philosophy essentially underpins Reynaers’ focus on partnership-building across its entire value chain, from strong interaction with clients, to inhouse teamwork and relationship building with role players in architecture, design and construction. It drives the company’s investments in innovation on many fronts and provides the basis on which tailor-made solutions and bespoke systems can be integrated.

Reynaers Aluminium offered visitors an experience into a world of new dimensions at its innovative booth at Bau, and showcase what makes it a market leader in embedding architectural design, innovative building technology and advanced high technology in its window, door and sliding systems and curtain wall solutions.

Khalaf says Reynaers’ focus on its newest aluminium innovations and digital solutions for the building industry fits in with Bau’s multi-dimensional theme, covering every aspect of the construction industry.

“What sets Reynaers apart is its explicit client-centric and partnership-driven approach to feed innovation in their constant drive to find bespoke solutions to their stakeholders’ needs,” he adds.

Reynaers digital 2.0

A major attraction at Reynaers’ booth was ‘Avalon’, the dedicated virtual reality (VR) room at the Reynaers Campus.

“Avalon is a highly advanced VR simulation space that has specifically been designed to bring architectural solutions to life. It makes it possible to virtually move around in a building that is in fact still in its design stage,” explains Khalaf.

The VR room on display at the expo is a transportable version developed by Barco – a leading expert in visualisation and projections – and will visitors to experience the power of VR in the building industry.

Another digital innovative highlight will be ‘The World of Reynaers’ application, which will allows visitors to discover a wide range of solutions across many dimensions.

Khalaf says the application will offer visitors a new perspective, harnessing multimedia technology to open up new avenues to sharing information.

“Through the application users can change product colours, open types and many other design aspects to test combinations. The World of Reynaers application can also be experienced in the Avalon installation,” he adds.

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