Building in the Digital Era at Windows, Doors and Facades Event 2017


Reynaers Middle East is all set to participate in the most dedicated fair to take place within the Windows, Doors and Facades industry.

Windows, Doors and Facades 2017 (WDF) will take place from 25th to 27th September, at the Dubai World Trade Center. This year, we have some major expansion projects which have taken place at the company on group level, commented, Mr. Ali Khalaf, Managing Director, Reynaers Middle East

WDF - 2017 will provide us the opportunity to highlight these latest innovations to our Middle Eastern counterparts. Technological advancement must be at the forefront of every progressive institution and Reynaers consistently strives to introduce the latest technologies which will help enhance and streamline its daily operations, explained Khalaf.

Additionally, this year, a new stand design has been launched to showcase the company’s diverse range of products. Reynaers group unveils a different stand design every three years in keeping with the group’s brand guidelines. The idea is to bring about a unique touch and feel experience of Reynaers highly sophisticated product portfolio in a customized setting which encompasses a wide variety of Aluminum Systems ranging from the economical to the luxury series of curtain wall variants, sliding systems, doors and windows, added, Khalaf.

Last year, Reynaers, was the only company to exhibit a multi-level eye-catching Façade which kept our visitors engaged and curious about its features and performances, this year as well, the plan is to demonstrate something different and worth the visit, hinted, Khalaf without divulging more details.

The theme of this year’s show is ‘Building in the Digital Era’ to emphasize the major steps taken by the company towards a stimuli-enriched environment which is the latest trend in almost all aspects of people’s lives.

We are also very confident that some of the major developments that have taken place at the company on group level will also strike a chord with our Middle Eastern customers and partners. The company has adapted the term “Reynaers Campus”, but only due to an in exhaustive list of expansions and changes that have taken place at the company, adds Khalaf.

The Reynaers Campus is the new name of the centralized headquarters of the Reynaers Group. It is the inspiring and dynamic work environment where all Reynaers employees are welcome and feel at home and a place for partners to experience the latest products and innovations in full interactivity.

The Reynaers Campus includes:

Operations Center: to serve Reynaers customers worldwide by a

  • Logistics Center: 62.000m2 warehouses and quality control
  • Production Center: the insulation center of excellence, ERAP (Reynaers Insulation Company)

Research and Development:

The Reynaers Institute is now renamed and known as:

  • Technology Center:  caters towards increasing knowledge and to officially certify Reynaers solutions
  • Training and Automation Center: to share knowledge and assist customers

Experience Centre:

Avalon: This room at the Reynaers campus lets project owners, designers and fabricators, visit future building through a shared Virtual Reality experience.

The WDF 2017 theme is based on this facility which promotes building in the digital era by making informed and choosing the most appropriate solutions for their projects.

Experience Room: a digitally enhanced product showroom which will allow visitors to experience Reynaers solutions up close and offers inspiration by showing their application is various project types.

This room is equipped with a product finder, world of Reynaers, color wall, sample Wall and various product elements. 

Sales, Technical support and Customer service of Reynaers Aluminium

Head Office with strategic, supply chain, ICT and controlling departments supporting the Reynaers Group

This new name ‘Reynaers Campus’ allows the company to strengthen the innovative and high-tech positioning of the Reynaers brand and associate all group activities.

 Some of the systems that will be showcased include the door and window variants of the recently launched

MasterLine 8


“MasterLine 8 offers designers exceptional architectural freedom with numerous design variants and scores particularly high in terms of energy-efficiency. Special attention was given to the manufacturing and installation of the variants, which provide an optimised production process that includes a time- and cost-efficient assembly and simplified installation of the finished elements,” he explained.

To further enhance smart manufacturing, Reynaers introduced ReynaFlow, its dedicated software package, designed to optimise, control and improve the production process, Khalaf added.     

Visitors to its stand will also have the opportunity to see numerous other door, window, façade, and bespoke solutions, which feature innovative enhancements in terms insulation, fireproofing, air and wind resistance, ventilation, and water drainage solutions.

“New approaches to opening up space through the use of large glass surfaces, often without fixed corner elements, yet without loss in insulation values, are featured in several of the products on display,” he says.

The Hi-Finity door, which features an ultra-slim design and offers an infinite view, will be in the spotlight. This system is burglar-resistant, conforming to Class RC2.

Also displayed will be the CF 77 folding doors series offers optimum space utilisation while maximizing on daylight. The standalone solution, which offers high insulation values, comprises new profiles, accessories and insulation technologies that have specifically been designed for folding systems. Other systems to be displayed include the sliding series CP 130 and CP 155-LS, the Windows and Doors series CS 77.

On the local front, Reynaers Middle East has executed some state of the art project in several GCC and Middle Eastern countries which includes the prestigious Essence of Dilmunia in Bahrain, Sparkle Tower and Ministry of National Defense in UAE, King Abdul Aziz University Buildings in Saudi Arabia, Kempinski Hotel and Apartments in Oman, Awtad Tower in Kuwait, Beirut 700 Tower in Lebanon, and the Estisalat HQ in Egypt.

Reynaers will exhibit at Stand 7A281 at WDF 2017.

To register for the event, please visit the event website.

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