BIEC Event in Jordan!


Aluminium systems provider Reynaers Middle East participated in a leading conference in Jordan that saw the country’s leading engineers and consultants get together to exchange best practices for innovative and sustainable solutions in the field of engineering.

The Second Balqa’a International Engineering Conference (BIEC 2019), organised by the Jordan Engineers Association (JEA), was held under the theme, ‘Sustainability, Entrepreneurship, Innovation’ from December 3 to 5 at the Kempiniski Hotel, Dead Sea, Jordan.

Reynaers’ participation in this event marked an important milestone for the company, which has reinforced its presence in the Jordan market with a full-fledged set-up including a registered office and a local team comprising sales and technical personnel catering to the market needs.

The conference provided an opportunity for engineers, academics and researchers to meet and exchange knowledge in various aspects of engineering. The conference also included presentations of authentic researches in addition to holding a specialised exhibition.

“Jordan is predominately a villa market for us where we have supplied high-grade aluminium systems to a number of luxury home owners. However, in recent times, we have witnessed an increase in commercial projects as well,” explained Ali Khalaf, managing director Reynaers Middle East.

He added that Reynaers has, over the years, gained a strong foothold in the country as the preferred aluminium systems supplier, and it’s looking to build on this premise to gain further market share through enhanced customer service represented through timely proposal submissions and full technical support through its newly set-up local office.

“The BIEC event served as an ideal platform to reach out to engineers and consultants and reinforce the Reynaers brand,” Khalaf said.

Although the company has been supplying in Jordan since its inception in the Middle East in 2004 -and has executed notable projects like the Holiday Inn Dead Sea Resort, Germany University and Mercedes Showroom - the potential in the region has all the more grown and this has seen Reynaers acquiring prestigious projects like Queen Rania Teacher Academy, Queen Alia Military Hospital, Al Bashir Hospital and Al Basha Mall.

Reynaers Aluminium is a leading European specialist that manufactures and markets innovative and sustainable aluminium solutions for windows, doors, curtain-walls, sliding systems, sun-screening and conservatories.

It is part of the Reynaers Group, which enfolds its several diverse companies in three business units, namely aluminium architectural solutions, steel architectural solutions and building products.

Founded in 1965, the Reynaers Group is active in more than 70 countries worldwide with 40 subsidiaries and 2,200 employees.

Reynaers Middle East, headquartered in Bahrain since 2004, caters to the entire GCC region in addition to Jordan, Lebanon, Egypt and Iraq. It also has branch offices in the UAE and Egypt.

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